The US Open Tennis Championship is using theme art designed this year by Paul Rogers. The artwork will be used on banners, tickets, programs, t-shirts, and all types of souvenirs. The tournament runs from August 31-September 13.
Marc Jacobson of the Silverman Group called this winter to see if Paul wanted to submit designs to the USTA. The brief for the project required that any player depicted be generic enough to be either male or female. New York City was a key element, and the flaming ball logo for the US Open had to appear in the final art. Other key words from the brief were “entertainment spectacle," "toughest tennis," and "high energy."
Marc liked a number of the sketches, and Paul developed six color images for presentation to the USTA. On a project like this, Paul tends to over-produce these concept sketches because he doesn’t want to lose the project because of a half-hearted execution of an idea. During the pencil stage, he thought he could successfully execute a strong treatment of a player that would be generic enough to be either male or female. But as he tightened up the image, the figure kept tipping one way or the other, or it just looked like a dude in a skirt. Everyone liked the bridge/tennis net idea. The Brooklyn Bridge doesn’t exactly lead to Queens, so they looked at some other bridge options, but in the end they kept Brooklyn as the strongest symbol of New York.
http://www.usopen.org/
http://www.usopenshop.org/
Heflinreps Illustration Agency
http://http://www.heflinreps.com/
Marc Jacobson of the Silverman Group called this winter to see if Paul wanted to submit designs to the USTA. The brief for the project required that any player depicted be generic enough to be either male or female. New York City was a key element, and the flaming ball logo for the US Open had to appear in the final art. Other key words from the brief were “entertainment spectacle," "toughest tennis," and "high energy."
Marc liked a number of the sketches, and Paul developed six color images for presentation to the USTA. On a project like this, Paul tends to over-produce these concept sketches because he doesn’t want to lose the project because of a half-hearted execution of an idea. During the pencil stage, he thought he could successfully execute a strong treatment of a player that would be generic enough to be either male or female. But as he tightened up the image, the figure kept tipping one way or the other, or it just looked like a dude in a skirt. Everyone liked the bridge/tennis net idea. The Brooklyn Bridge doesn’t exactly lead to Queens, so they looked at some other bridge options, but in the end they kept Brooklyn as the strongest symbol of New York.
http://www.usopen.org/
http://www.usopenshop.org/
Heflinreps Illustration Agency
http://http://www.heflinreps.com/
Posts
