Nike USA has finally released two t-shirts by Paul Rogers. Wil Green of the design department commissioned Paul citing important marketing targets such as team colors, sneaker style, the player's hometown and a "1930's World's Fair" vibe. Strong likenesses of the star players as well as the energy they evoke were crucial to the success of the product. One of the more interesting aspects of this assignment was the uproar around Lebron moving from Cleveland to Miami. The announcement was made after Paul completed the original artwork with Akron as Lebron's hometown so an additional background was required. Not as easy as it looks, designing a cityscape background that dynamically interacts and supports the subject requires a new design. But NIKE was happy with the results. Now, why couldn't they send samples without that "sample" stamp on the back!
Heflinreps Illustration Agency
http://www.heflinreps.com
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