Friday, October 7, 2011
Tough subjects such as solitary confinement, the death penalty and Memorial Day treated with respect and a deft hand by Owen Freeman, a regular contributor to The New York Times.
Thursday, October 6, 2011
Friday, September 16, 2011
Charlotte Knox designed and illustrated a tote bag for the Smithsonian National Museum of Natural History's Demystifying Seafood, The Ocean and Its Bounty conference and special foodie event. Celebrating edible ocean life, my illustrations are of sustainable species from the US Gulf.
Art Director: Julie Mounts
Heflinreps Illustration Agency
Thursday, July 28, 2011
Even if you feel the original is better you can't deny this is an excellent example of an artist being proactive and turning a critical eye on the culture around him into a promotional vehicle. What pleases me most is Paul’s humble approach. He not really trying to call attention to himself in the sense of the mercenary publicist – he leaves that to me – he’s genuinely challenged by what he feels needs improvement and by solving a problem he creates a new style in his portfolio to offer clients.
Google Paul Rogers Mad Men and see for yourself.
NY Magazine http://bit.ly/plGLyG says its “extra-preppy”!
Things That Make You Happy http://bit.ly/qIRjgA says “cool…stylishly great”.
LA Weekly http://bit.ly/nVOVZ5 says “what better way to highlight than by contradicting it”.
Adweek + AOL/Fuel the Future http://bit.ly/q03d29 chimes in “It’s very of-its-time (the era the show represents, not know)!...we think we like this one better”.
And even The Daily Beast in its Sexy Beast Entertainment & Fashion section http://bit.ly/puEyIJ noted “…Paul Rogers took matters into his own hands to create this spirited remake.”
It even made the Mad Men Talk on AMC site http://bit.ly/nZgefK where you’ll find stalwart enthusiast for both the original version and critical as well as kind works for Paul’s re-creation.
Tuesday, July 26, 2011
"When emplying a painterly style the challenge is to maintain a spontaneous feel but not soften the features. I was pleased with the energy the final paintings capture. "
Monday, July 25, 2011
Tatsuro Kiuchi was kind enough to loan heflinreps a collection of his artwork originally exhibited at the Society of Illustrators. The award winning status comes from the artwork being selected by a jury of his peers for their annual exhibition. Since Tatsuro lives in Japan, we at heflinreps like to frame the work and hand deliver it to the Society and pick it up when the shows complete.
Our office was originally a two car garage, hence the bicycle and to appease the fire department we have our trusty extinguisher should things start to sizzle!
More of Tatsuro's work can be seen on the heflinreps site: http://www.heflinreps.com/portfolio/portfolio.asp?artistID=16
Friday, February 11, 2011
Nike USA has finally released two t-shirts by Paul Rogers. Wil Green of the design department commissioned Paul citing important marketing targets such as team colors, sneaker style, the player's hometown and a "1930's World's Fair" vibe. Strong likenesses of the star players as well as the energy they evoke were crucial to the success of the product. One of the more interesting aspects of this assignment was the uproar around Lebron moving from Cleveland to Miami. The announcement was made after Paul completed the original artwork with Akron as Lebron's hometown so an additional background was required. Not as easy as it looks, designing a cityscape background that dynamically interacts and supports the subject requires a new design. But NIKE was happy with the results. Now, why couldn't they send samples without that "sample" stamp on the back!
Heflinreps Illustration Agency
Thursday, December 30, 2010
"It's always an honor to design a postage stamp, and because I love jazz and have great respect for the history of the music, this one was very special to me. I started by thinking of all the artists I admire from the past who have created visual art with connections to jazz. I was going to have to rise to the occasion and deliver a design that would sit well in my mind with those images, or I knew I'd feel bad about it for a long time.
The only requirements Howard gave me was that the letters J-A-Z-Z appear in the design and that no recognizable performer be depicted. Beyond that, he left it in my hands as to how to communicate the feeling of jazz. I thought that the best way to proceed was to design three stamps and show them as completed designs. If I took three different approaches, I might improve my chances of getting the Stamp Advisory Committee to approve one, and by taking each design to a finished stage I could refine all the elements to a level that I'd be happy with and would eliminate any guesswork in the approval process.
The first sketch carries a lot of Stuart Davis' influence with a red, white and blue palette and abstracted instrument shapes mixed into the letter-forms. The second design takes a more geometric approach to the letters-and-instruments idea and includes some musician's hands.
The third design was the one that I felt best about, and it was the one I most wanted to be chosen. It shows a combo hard at work on the bandstand or recording studio. The big challenge was in the interplay between the letter-forms and the drawings of the musicians. A limited palette of orange, black, grey, tan and white carried the feeling of a late-night scene without getting into too much detail.
It turned out that design three was approved very quickly with only a couple of small fine-tuning suggestions and a request to add a female singer into the scene. The singer could have been a problem, it's not always easy to add another element to something that has been so worked out, but I was able to add her to the top left corner of the design. Also, 2011 is the first year that all stamps will be "Forever" stamps, so the word "Forever" replaces the 44-cent number. From a design standpoint, I'll miss the graphic element of a numeral in the designs, but it makes economic sense for the customer and the USPS.
I had the opportunity to show the design to the great Alex Steinweiss when I visited him last year in Florida. I laid a top-secret test-print on him while I was finishing up the project."
Blurb on Beyond the Perf about the Stamp:
With this stamp, the U.S. Postal Service is proud to pay tribute to jazz, America's musical gift to the world, and to the musicians who play it on festival stages as well as in studios, clubs, and concert halls. Art director Howard Paine designed the stamp to showcase the work of Paul Rogers, an artist living in Pasadena, California. In creating the art for the stamp, originally using ink on paper and then finishing his work digitally, Rogers explored the way images could become a visual equivalent of jazz music. He was inspired by the cover art from vintage jazz record albums, work that captured the music's improvisational quality while built on a clear understanding of its underlying structure.
More detailed research for the design on Paul's blog:
Heflinreps Illustration Agency
Wednesday, December 29, 2010
Lego Systems has a new online campaign called Build Together Road Trip. If you are going on a trip, you’ll need a map to navigate five Destinations, ten Landmarks and onto the virtual activities. Click on any of the illustrated locations to play a game, watch movies, download postcards and collect travel stickers together with a friend or parent. I was quite captivated by the movie about how the Tower Bridge was designed and built, go to Drive in Theatre. This is a great example of an established product making headway into virtual reality. The site keeps kids online longer offering interesting bits of information making it educational and fun for all. One piece of advice, when Lego calls assume everything in the brief will need to look as if it were build of bricks with knobs on them. Doh!
Paul says this about the project: "This online game for Lego uses a Road Trip theme, so I dug into the rich look of American roadside architecture and mixed in some Lego motifs. It was a fun challenge to fit all the requested elements onto a map that would look good and function well for kids and their parents."
Creative Director Keith Malone first saw Paul's The Incredibles poster as inspiration. Keith says: "When The LEGO Company decided to market to Dads for the first time, we knew that we needed a different look and feel from our kid targeted advertising. The challenge was to find an expression that still reflected the core fun of our brand but would also draw upon a style that would resonate with this older consumer base, "new nostalgic". Enter Paul Rogers! His style was a perfect match for our concept. Having never worked with Paul before and dealing with a very tight deadline, the team worried that we would be able to have him "get" the brand and be able to execute on time. No worries there, Paul delivered on schedule and beyond our expectations creating art for a truly unique consumer experience. The team here at LEGO is looking forward to working with Paul again in the future."
Go to the Lego site here http://bit.ly/hbZcMX
Heflinreps Illustration Agency