Paul Rogers illustrates LEGO website campaign

Lego Systems has a new online campaign called Build Together Road Trip. If you are going on a trip, you’ll need a map to navigate five Destinations, ten Landmarks and onto the virtual activities. Click on any of the illustrated locations to play a game, watch movies, download postcards and collect travel stickers together with a friend or parent. I was quite captivated by the movie about how the Tower Bridge was designed and built, go to Drive in Theatre. This is a great example of an established product making headway into virtual reality. The site keeps kids online longer offering interesting bits of information making it educational and fun for all. One piece of advice, when Lego calls assume everything in the brief will need to look as if it were build of bricks with knobs on them. Doh!

Paul says this about the project: "This online game for Lego uses a Road Trip theme, so I dug into the rich look of American roadside architecture and mixed in some Lego motifs. It was a fun challenge to fit all the requested elements onto a map that would look good and function well for kids and their parents."

Creative Director Keith Malone first saw Paul's The Incredibles poster as inspiration. Keith says: "When The LEGO Company decided to market to Dads for the first time, we knew that we needed a different look and feel from our kid targeted advertising. The challenge was to find an expression that still reflected the core fun of our brand but would also draw upon a style that would resonate with this older consumer base, "new nostalgic". Enter Paul Rogers! His style was a perfect match for our concept. Having never worked with Paul before and dealing with a very tight deadline, the team worried that we would be able to have him "get" the brand and be able to execute on time. No worries there, Paul delivered on schedule and beyond our expectations creating art for a truly unique consumer experience. The team here at LEGO is looking forward to working with Paul again in the future."

Go to the Lego site here http://bit.ly/hbZcMX


Heflinreps Illustration Agency
http://www.heflinreps.com

Carluccio's launches its Olio di Puglia campaign illustrated by Paul Rogers

Carluccio's restaurants are now offering Olio di Puglia in their cafes with posters, paper bags and postcards illustrated by Paul Rogers. The campaign runs for about six weeks. Paul says, "Carluccio's is a favorite stop for me in London, so when they called about a poster for their Olio di Puglia, I was quick to say yes. They asked a few artists to create posters with a vintage travel vibe to promote some of the fine products they sell in the stores in front of the restaurants."

http://www.carluccios.com/



Heflinreps Illustration Agency

http://www.heflinreps.com/

Naoki Mitsuse's flash animation for Tateyama Brewing Co.

Artist Naoki Mitsuse's latest TV commercial for Tateyama Brewing Co. is called "Topoli," and introduces a limited edition sake label also designed by Naoki. The song is by singer Anna Vissi, one of Greece's best selling female artists. Naoki is currently working on another flash animation series for Tateyama Brewing Co. called "Invisible Again."

Tateyama Brewing TV CM "Topoli" 30 sec 2009 from Naoki Mitsuse on Vimeo.

Heflinreps Illustration Agency
http://www.heflinreps.com/

Metro Design Studio and Paul Rogers team up for campaign

Paul Rogers continues to illustrate metro stations and modes of transportation for the Los Angeles Metro Transit Authority. He's been out scouting various locations in an around the L. A. area for reference photos for over 40 illustrations for the MTA. They are being used in the Past, Present and Future campaign as posters, brochures, billboards, signs, etc.

Staged images courtesy of Metro Los Angeles © 2010 LACMTA

Heflinreps Illustration Agency http://www.heflinreps.com/

Paul Rogers designs US Open theme art

The US Open Tennis Championship is using theme art designed this year by Paul Rogers. The artwork will be used on banners, tickets, programs, t-shirts, and all types of souvenirs. The tournament runs from August 31-September 13.

Marc Jacobson of the Silverman Group called this winter to see if Paul wanted to submit designs to the USTA. The brief for the project required that any player depicted be generic enough to be either male or female. New York City was a key element, and the flaming ball logo for the US Open had to appear in the final art. Other key words from the brief were “entertainment spectacle," "toughest tennis," and "high energy."

Marc liked a number of the sketches, and Paul developed six color images for presentation to the USTA. On a project like this, Paul tends to over-produce these concept sketches because he doesn’t want to lose the project because of a half-hearted execution of an idea. During the pencil stage, he thought he could successfully execute a strong treatment of a player that would be generic enough to be either male or female. But as he tightened up the image, the figure kept tipping one way or the other, or it just looked like a dude in a skirt. Everyone liked the bridge/tennis net idea. The Brooklyn Bridge doesn’t exactly lead to Queens, so they looked at some other bridge options, but in the end they kept Brooklyn as the strongest symbol of New York.

http://www.usopen.org/
http://www.usopenshop.org/

Heflinreps Illustration Agency
http://http://www.heflinreps.com/

The One Club uses art by Alex Gross for The One Show

In early May, The One Club held their annual One Show Festival awards ceremonies in New York City for their awards in design and advertising. The One Show used art by Alex Gross for all the promotional materials for the show, including banners, posters and the program.

http://www.oneclub.org/os/

Heflinreps Illustration Agency

http://www.heflinreps.com/

Center Theatre Group commissions Paul Rogers for Ain't Misbehavin' art

Center Threatre Group is currently running a production of Ain't Misbehavin' using illustrations by our artist Paul Rogers. The posters, banners, and advertisements have been spotted all over the Los Angeles area.

Paul said that it was a pleasure to work with art director Charity Capili for this revival of Ain't Misbehavin'. The music of Fats Waller and the era of the Harlem Renaissance are full of wonderful imagery. He borrowed some of the spirit of the great illustrator Miguel Corvarrubias to make this poster swing.

The Ahmanson Theatre production lasts until the end of May. Please visit Center Theatre Group's website for more info.

http://www.centertheatregroup.org/

Heflinreps Illustration Agencyhttp://www.heflinreps.com/

Artist Hanoch Piven Creates Strauss Ad Campaign

During the last 6 months, Hanoch Piven has been working on a large ad campaign in Israel for the Strauss Group, a food and beverage company. He has created 12 characters using their products. The campaign's message is "It's amazing what you can create from the simple things in life." Hanoch has spent the last few months in his sister's basement creating television and billboard ads out of chocolates, yogurt, candy, vegetables, and many other Strauss products. He had to hide the candy from his nephews in order to do his work. Strauss says, "internationally-acclaimed artist Hanoch Piven...uses basic products and turns them into something new, big and surprising. Piven created a set of characters comprised of our raw materials…adding his own unique artistic statement to them." Below are links to the four different commercials on YouTube, and the Strauss website featuring Hanoch's creations.

http://www.youtube.com/watch?v=nSsVQ_o-N_w
http://www.youtube.com/watch?v=QTDMr1nn43o&feature=related
http://www.youtube.com/watch?v=cQ-kSwLX02M
http://www.youtube.com/watch?v=t1nwFHtAp2g&NR=1
http://www.strauss-group.com/

Heflinreps Illustration Agency
http://www.heflinreps.com/

Paul Rogers illustrates the 2008 Macy's Thanksgiving Day Parade advertisements

Macy's recently selected our artist Paul Rogers to illustrate the advertising campaign for the 82nd Annual Macy's Thanksgiving Day Parade. Macy's used the illustrations in stores, on the Macy's parade website, as well as in print advertising.

Here's a link to the Macy's parade website:
http://www1.macys.com/campaign/parade/parade.jsp

Heflinreps Illustration Agency
http://www.heflinreps.com/

Naoki Mitsuse has been commissioned to produce a new flash animation series

Tateyama Brewing Company, a Japanese sake brewery, recently commissioned our new artist, Naoki Mitsuse, to create a three-episode flash animation series titled, "Invisible." The project requirements had an open story, but required certain specific scenarios and predetermined characters. The music was arranged and produced by Sunday Mitsuru. The next two installments will be in monthly intervals. The animation will be used on Tateyama Brewing's website in 2009. Please click on the link below to view the animation.

http://goultralightsgo.com/naoki/INV/INV01.html

Heflinreps Illustration Agency

http://www.heflinreps.com/