Paul Rogers illustrates LEGO website campaign

Lego Systems has a new online campaign called Build Together Road Trip. If you are going on a trip, you’ll need a map to navigate five Destinations, ten Landmarks and onto the virtual activities. Click on any of the illustrated locations to play a game, watch movies, download postcards and collect travel stickers together with a friend or parent. I was quite captivated by the movie about how the Tower Bridge was designed and built, go to Drive in Theatre. This is a great example of an established product making headway into virtual reality. The site keeps kids online longer offering interesting bits of information making it educational and fun for all. One piece of advice, when Lego calls assume everything in the brief will need to look as if it were build of bricks with knobs on them. Doh!

Paul says this about the project: "This online game for Lego uses a Road Trip theme, so I dug into the rich look of American roadside architecture and mixed in some Lego motifs. It was a fun challenge to fit all the requested elements onto a map that would look good and function well for kids and their parents."

Creative Director Keith Malone first saw Paul's The Incredibles poster as inspiration. Keith says: "When The LEGO Company decided to market to Dads for the first time, we knew that we needed a different look and feel from our kid targeted advertising. The challenge was to find an expression that still reflected the core fun of our brand but would also draw upon a style that would resonate with this older consumer base, "new nostalgic". Enter Paul Rogers! His style was a perfect match for our concept. Having never worked with Paul before and dealing with a very tight deadline, the team worried that we would be able to have him "get" the brand and be able to execute on time. No worries there, Paul delivered on schedule and beyond our expectations creating art for a truly unique consumer experience. The team here at LEGO is looking forward to working with Paul again in the future."

Go to the Lego site here http://bit.ly/hbZcMX


Heflinreps Illustration Agency
http://www.heflinreps.com

AOL Includes Hanoch Piven in its new AOL Canvas Project

AOL Artists has launched a new project that allows you to choose your AOL.com background from a number of different artists' canvases. Hanoch Piven's "Gloveman" is one of the pieces of original artwork created for this project. Hanoch decided to create his work using the "Faces iMake" iPhone app he helped create with iMagine machine. Hanoch is happy to be selected as one of the AOL Artists.

http://www.aolartists.com/profiles/hanoch-piven

http://www.aolartists.com/canvases



Heflinreps Illustration Agency

http://www.heflinreps.com/

Annabelle Metayer's hair coloring illustrations for eSalon

Artist Annabelle Metayer's eSalon Coloring Guide illustrations are now up on their website. Annabelle's drawings are for a step-by-step guide to sectioning and coloring your hair for people who want to color at home. Annabelle says, "The team at eSalon asked me to illustrate their coloring guide. I even learned some great tips on the best way to retouch my roots in the process!" Please visit the eSalon website and click on the links on the left to see all 17 how-to illustrations and the cover.

http://www.esalon.com/coloring-guide



Heflinreps Illustration Agency

http://www.heflinreps.com/

We welcome Killington Arts as our new partner agency

We are pleased to announce Killington Arts as our new partner agency, handling all inquiries from the UK. Owner Kit Killington has a degree in Fine Art from Winchester School of Art, and an MA in Museum and Gallery Management. By building a new agency in London, she anticipates responding quickly to the ever-changing demands of the market, while also nurturing the careers of her illustrators. We look forward to a productive and mutually beneficial relationship with our new partner.

Killington Arts
http://www.killingtonarts.com/

Heflinreps Illustration Agency
http://www.heflinreps.com/

Paul Rogers illustrates The Frozen Rabbi for Tablet

Since the beginning of this month, Paul Rogers has been doing illustrations to accompany the serialization of "The Frozen Rabbi" novel by Steve Stern. The illustrations are for Tablet, an online magazine. The story is about a nineteenth-century rabbi from a small Polish town who is encased in a block of ice and turns up in the basement freezer of a twenty-first-century Memphis home. Tablet is running daily installments of the novel over a period of nine weeks. Paul says, "At first, art director Len Small wanted one drawing per week, but the story is so rich that I agreed to do a drawing a day. I really like the idea of reviving the serialized novel online." All the illustrations to date are on Tablet's website below.

http://www.tabletmag.com/arts-and-culture/books/frozen_rabbi/26783/the-frozen-rabbi-part-1/

Heflinreps Illustration Agency
http://www.heflinreps.com/

Annabelle Metayer illustrates Utex's 2009 fall/winter collection

For the second time this year, Annabelle Metayer has been commissioned by Utex Fashion Group of Canada to illustrate its upcoming collection. Utex manufactures and markets brands that include Jones New York, Hilary Radley, Daniel Hechter, U&I, and Massimo Moda.

The images are used extensively on their website and are meant to convey the look and feel of the season's portfolio. Posters of the illustrations are also displayed on the facade of the headquarters and in the lobby area.

This project was a lot of fun for Annabelle, including the challenge of drawing fashion-forward men. She particularly enjoyed going to Utex headquarters to take pictures of the actual garments and the briefing about the different brands' identities. Once in her studio, she took great pleasure in adding the small details and colors unique to each collection.

http://www.utexfashiongroup.com/

Heflinreps Illustration Agency
http://www.heflinreps.com